Founded in 1992 as Alston Elliot, we were a small, ambitious team with a big idea: that live sport on television could be clearer, richer and more engaging through great graphics. Back then, we were only a handful of people with big ambitions and a lot of curiosity about what technology could do.

As sports broadcasting evolved, so did we. What began as straightforward score overlays developed into advanced data visualisation, virtual elements and augmented reality. We found ourselves doing more than displaying information; we were helping broadcasters tell better stories.

 

By translating complex data into clear, compelling visuals, we played a part in bringing fans closer to the action. From our UK base, we gradually expanded internationally, opening offices in South Africa, the United States, India, Australia and across Asia-Pacific, building local teams while staying true to our roots.

In 2018, we entered a new chapter - new investment allowed us to accelerate our growth and broaden our capabilities, investing further in creativity, innovation and global infrastructure. We welcomed complementary creative businesses into the group, strengthening our expertise in immersive studios, augmented reality and large-scale event production.

Thirty years on, we’ve grown from a tight-knit start-up into a global partner supporting thousands of live events every year and designing on-screen design packages for global clients. But the spirit hasn’t changed. We’re still driven by the same aim we had at the beginning: to push creative boundaries, to make live sport clearer, more immersive and more meaningful for the people watching it.