ITV World Cup 2026

ITV Sport

AR & Virtual Graphics
Live Graphics Delivery

AE Live supported ITV Sport’s coverage of the FIFA World Cup 2026 with a complete on-air graphics and virtual production solution, delivering presentation graphics, match clocks, score graphics and a bespoke virtual studio throughout the tournament.

Designed to enhance the viewer experience, the package combined striking visual design with broadcast technology to support coverage across live matches, studio programming and tournament-wide storytelling. The virtual studio extended ITV’s New York presentation base, complementing the spectacular skyline backdrop and iconic city views with immersive virtual elements that created a distinctive setting for analysis and discussion.

From the opening match to the final, AE Live provided the creative, technical and operational expertise behind ITV’s World Cup coverage, helping bring the atmosphere, scale and spectacle of football’s biggest tournament to audiences across the UK.