Silver Spoon & Ignite integrate with AE Live to create one unified brand

AE Live has announced the integration of Ignite and Silver Spoon into a unified AE Live brand, bringing together three complementary teams to create a fully connected creative, delivery, and innovation offering for broadcast, sport, and live entertainment clients worldwide.

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The move formalises a long-standing collaboration between the businesses, aligning design expertise, broadcast execution, and future-focused creative technology within one streamlined global organisation.

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Together under the AE Live name, the combined team brings broadcast delivery, creative design, and technical innovation into one cohesive global brand. Decades of experience in real-time graphics, data integration, virtual production, brand identity, immersive environments, animation, and emerging technology are now aligned within a single organisation, removing boundaries between concept, build, and delivery.

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“When we acquired Silver Spoon and Ignite, our aim was to expand our broad offering to our global clients by leveraging their distinctive creative and innovative capabilities. Over time, we have successfully integrated both businesses and now believe that presenting a single, unified and stronger brand delivers a clearer and more accessible message to the market". Nick Baily, CEO, AE Live.  

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Operating worldwide, the unified AE Live organisation is positioned to provide clients with a single, cohesive partner capable of shaping creative vision, executing at broadcast scale, and driving the future of real-time and immersive production through innovation.  

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