World Rugby Nations Cup
World Rugby
A NEW ENERGY
World Rugby's Nations Cup brings twelve teams and a new global audience to the stage. The brief was to build a fresh visual identity for viewers from the emerging Rugby nations discovering the tournament for the first time. Our design directive was to visualise the 'new energy’ of the tournament for the uninitiated fans.
The title sequence was constructed from iconic rugby plays - moments of collision, instinct, and precision - all framed by kinetic typography that gave voice to the mental and physical demands of these elite athletes.
The title sequence was constructed from iconic rugby plays - moments of collision, instinct, and precision - all framed by kinetic typography that gave voice to the mental and physical demands of these elite athletes.
At the heart of the concept was the tournament's relentless, high-speed action played by the world's best: all governed by a code of ethics and mutual respect.
At the heart of the concept was the tournament's relentless, high-speed action played by the world's best: all governed by a code of ethics and mutual respect.
The full motion design package carried a new energy across every graphic element. Bold colour, characterful illustration, impactful typography and a social-media aesthetic giving the Nations Cup a youthful identity that is as impactful on a phone as it is on a television screen.
The full motion design package carried a new energy across every graphic element. Bold colour, characterful illustration, impactful typography and a social-media aesthetic giving the Nations Cup a youthful identity that is as impactful on a phone as it is on a television screen.
