Women’s Rugby World Cup 2025
World Rugby
NATION ANIMATIONS
To celebrate one of the world’s most high-profile female sports tournaments, we collaborated with a female artist from each of the 16 competing nations to honour the adventure, spirit and the unity of women.
Each artist created a bespoke artwork that then was curated, assembled and animated into a fluid title sequence to celebrate female athletes and their nation of origin.
The 16 finished artworks were placed sequentially into a timeline, then deconstructed into layers, animated and composited seamlessly together with motion. Our purpose was to support opportunities for women in both sport and design whilst delivering something unique.
The 16 finished artworks were placed sequentially into a timeline, then deconstructed into layers, animated and composited seamlessly together with motion. Our purpose was to support opportunities for women in both sport and design whilst delivering something unique.
The match graphic system had an equally ground-breaking flair, combining striking brand colours with asymmetrical trapezoid panels forcing perspective to draw the eye to vital match data as the tournament played out live. The motion design was to appeal to a broader, younger and more global audience; a system complete with inbuilt narrative support such as score value indication in the score bug; to prepare newcomers to the sport for the twists and turns of each high-stakes match.
The match graphic system had an equally ground-breaking flair, combining striking brand colours with asymmetrical trapezoid panels forcing perspective to draw the eye to vital match data as the tournament played out live. The motion design was to appeal to a broader, younger and more global audience; a system complete with inbuilt narrative support such as score value indication in the score bug; to prepare newcomers to the sport for the twists and turns of each high-stakes match.
