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United Rugby Championship
URC
NEXT GENERATION RUGBY
AE Live's award-winning motion design for this 'next generation' rugby competition was built on two directives: contemporise the branded design system and capture the fast pace of the game.
The URC logo became the system's focal point, a central, active 'navigator' placed at the heart of every template, drawing the eye as live information panels split and grow across the screen. Dynamic motion graphics were fused with a 'street' aesthetic to create a package raising the bar for match graphics internationally.
The URC logo became the system's focal point, a central, active 'navigator' placed at the heart of every template, drawing the eye as live information panels split and grow across the screen. Dynamic motion graphics were fused with a 'street' aesthetic to create a package raising the bar for match graphics internationally.
Expressive player photography, a carefully considered information hierarchy, and high-speed stat delivery all served one goal: amplifying the drama of every live game, for every fan watching. AE Live is proud to continue collaborating with URC as a brand custodian for this energetic motion design system.
Expressive player photography, a carefully considered information hierarchy, and high-speed stat delivery all served one goal: amplifying the drama of every live game, for every fan watching. AE Live is proud to continue collaborating with URC as a brand custodian for this energetic motion design system.
“It was amazing to finally see all of your hard work on screen and the graphics all looked brilliant. Very vibrant, fresh, slick and new.”
Chris Blake - Broadcast Project Manager - URC
“It was amazing to finally see all of your hard work on screen and the graphics all looked brilliant. Very vibrant, fresh, slick and new.”
Chris Blake - Broadcast Project Manager - URC
