SVNS
World Rugby
CHASE THE SUN
We were thrilled to bring World Rugby's SVNS vision to life, developing and delivering a vibrant, celebratory motion graphics package. This festival of rugby follows the sun across the globe to multiple international locations, and the brief called for a design with real cut-through: one that visually reinforced the geographical identity of each tournament stop.
A mixed-media approach was taken for the title design, utilising 2D, 3D, gameplay and shot footage. The fast-paced, graphics-treated montage conveyed the energy, joy and locations of this spectacular global tournament.
A mixed-media approach was taken for the title design, utilising 2D, 3D, gameplay and shot footage. The fast-paced, graphics-treated montage conveyed the energy, joy and locations of this spectacular global tournament.
The robust design system was built to work across social media, enhancing brand recall among younger audiences. The match graphics were purposefully vibrant, with layouts influenced by early game design and website aesthetics. Innovative new match graphic templates were built to indicate significant gameplay moments to fans.
The robust design system was built to work across social media, enhancing brand recall among younger audiences. The match graphics were purposefully vibrant, with layouts influenced by early game design and website aesthetics. Innovative new match graphic templates were built to indicate significant gameplay moments to fans.
