Super Bowl LVIII SpongeBob
Nickelodeon
Underwater. Under Pressure and On Air!
To bring Bikini Bottom to life, AE Live developed a bespoke mixed reality pipeline that combined real-time augmented reality, motion capture, and pre-rendered animation into a single broadcast experience. Our team engineered an immersive virtual environment that seamlessly extended the stadium with underwater effects, environmental AR, and iconic Nickelodeon characters while preserving the visual identity fans know and love.
Key capabilities include:
- Integration of pre-rendered animation with real-time AR and motion capture
- Accurate camera tracking and environmental alignment for large-scale virtual set extensions
- Real-time controls for AR placement, environmental effects, and scene calibration
- Technical integration alongside the primary Super Bowl broadcast without impacting live operations
- Faithful recreation of established entertainment IP within a live broadcast environment
By combining technical precision with creative storytelling, AE Live helped deliver an alternate Super Bowl broadcast that transported audiences into Bikini Bottom while maintaining the reliability and performance required for one of television's biggest live events.
By combining technical precision with creative storytelling, AE Live helped deliver an alternate Super Bowl broadcast that transported audiences into Bikini Bottom while maintaining the reliability and performance required for one of television's biggest live events.
1. Can AE Live create bespoke mixed reality broadcasts for live sports?
Yes. AE Live designs and delivers custom mixed reality productions that blend live sport with virtual environments, augmented reality, motion capture, and broadcast graphics. Whether creating an alternate broadcast or a fully immersive studio experience, we build workflows tailored to each production's creative vision.
2. Can you integrate well-known entertainment brands or licensed IP into live broadcasts?
Absolutely. AE Live has extensive experience bringing established entertainment properties into live productions while maintaining brand consistency and creative integrity. From character animation and environmental design to AR interactions and virtual sets, we help rights holders create authentic audience experiences. Get in touch and challenge us with your next ideas
3. How does AE Live combine real-time graphics with pre-produced animation?
Our production pipeline allows pre-rendered animation, motion capture performances, and real-time AR graphics to work together seamlessly within a single broadcast. This creates visually rich experiences while maintaining the flexibility needed for live television.
4. Can AE Live build alternate broadcasts without affecting the main production?
Yes. AE Live can develop dedicated technical pipelines that run alongside an existing broadcast, allowing alternate feeds, branded experiences, or audience-specific productions to operate independently while integrating with the host broadcaster's workflow.
5. What types of audience experiences can AE Live create?
From family-friendly sports broadcasts and branded entertainment experiences to immersive mixed reality productions, AE Live creates broadcast solutions that engage new audiences without compromising the quality or reliability of the live event.
Check out some of our other projects -
1. Can AE Live create bespoke mixed reality broadcasts for live sports?
Yes. AE Live designs and delivers custom mixed reality productions that blend live sport with virtual environments, augmented reality, motion capture, and broadcast graphics. Whether creating an alternate broadcast or a fully immersive studio experience, we build workflows tailored to each production's creative vision.
2. Can you integrate well-known entertainment brands or licensed IP into live broadcasts?
Absolutely. AE Live has extensive experience bringing established entertainment properties into live productions while maintaining brand consistency and creative integrity. From character animation and environmental design to AR interactions and virtual sets, we help rights holders create authentic audience experiences. Get in touch and challenge us with your next ideas
3. How does AE Live combine real-time graphics with pre-produced animation?
Our production pipeline allows pre-rendered animation, motion capture performances, and real-time AR graphics to work together seamlessly within a single broadcast. This creates visually rich experiences while maintaining the flexibility needed for live television.
4. Can AE Live build alternate broadcasts without affecting the main production?
Yes. AE Live can develop dedicated technical pipelines that run alongside an existing broadcast, allowing alternate feeds, branded experiences, or audience-specific productions to operate independently while integrating with the host broadcaster's workflow.
5. What types of audience experiences can AE Live create?
From family-friendly sports broadcasts and branded entertainment experiences to immersive mixed reality productions, AE Live creates broadcast solutions that engage new audiences without compromising the quality or reliability of the live event.
Check out some of our other projects -
