Rugby World Cup France 2023
World Rugby
THE HEART OF THE GAME
AE Live partnered with HBS and World Rugby to deliver the world feed opening titles and match graphics for Rugby World Cup 2023; one of the largest sporting events on the planet.
The title sequence set the tone with an unexpectedly playful energy: over twenty animated characters passing the ball across all nine French host cities, in a celebration of the sport designed to resonate with a broader, younger, and more global audience.
The title sequence set the tone with an unexpectedly playful energy: over twenty animated characters passing the ball across all nine French host cities, in a celebration of the sport designed to resonate with a broader, younger, and more global audience.
For the match graphics package, real-time stat-driven visuals were paired with live data feeds to enhance every moment of every game.
For the match graphics package, real-time stat-driven visuals were paired with live data feeds to enhance every moment of every game.
The Rugby World Cup's iconic brand mnemonic, known as the Möbius line, was woven into every on-screen element, functioning not just as a design motif but as a visual navigator.
The Rugby World Cup's iconic brand mnemonic, known as the Möbius line, was woven into every on-screen element, functioning not just as a design motif but as a visual navigator.
