Game Changers
Nickelodeon
A GRAND SLAM SYSTEM
Nickelodeon's Game Changers is a documentary series built for a generation that discovered Formula 1 on the screen, not at the grandstand. We were tasked with creating a motion graphics package for 12 to 16 year olds that was contemporary, energetic, and completely at home on Nickelodeon without leaning too much on the network's irreverent tone.
Our visual approach centred on a magazine-style, blue print aesthetic that was constantly moving and evolving. A library of animated motion stickers injected dynamism and personality across the full on-screen toolkit, while Atlassian Williams Racing blue was established as the hero colour, anchoring the identity across every graphic element.
Our visual approach centred on a magazine-style, blue print aesthetic that was constantly moving and evolving. A library of animated motion stickers injected dynamism and personality across the full on-screen toolkit, while Atlassian Williams Racing blue was established as the hero colour, anchoring the identity across every graphic element.
The result was a title sequence and full broadcast package with tonnes of mileage - playful enough for its audience, considered enough for premium motorsport - an energetic, characterful design and built to keep moving.
The result was a title sequence and full broadcast package with tonnes of mileage - playful enough for its audience, considered enough for premium motorsport - an energetic, characterful design and built to keep moving.
