FIA World Endurance Championship
WEC
A new visual identity, Designed to Go the Distance
Creating a New Identity
AE Live partnered with the FIA World Endurance Championship to deliver a complete refresh of its broadcast graphics package and visual identity. The objective was to create a modern, premium look that reflected the prestige of one of motorsport's most iconic championships while improving the viewing experience for global audiences.
A visual identity engineered for one of the world's toughest motorsport competitions.
Designed Around the Data
Endurance racing generates huge amounts of information, from driver changes and race positions to timing gaps and championship standings. We reimagined how this data was presented on screen, creating graphic systems that prioritised clarity, hierarchy, and storytelling without distracting from the action on track.
Motion With Purpose
Every graphic was designed as part of a connected system. Working across race lists, lower thirds, timing panels, and information graphics, we developed a cohesive motion language that brought the championship's new identity to life across broadcast and digital platforms.
Built for Broadcast
Close collaboration between our creative, technical, operational, and production teams ensured that every element was not only visually striking but also practical for live transmission. The result was a scalable graphics package capable of supporting race weekends across the world while maintaining consistency, reliability, and performance on air
Designed Around the Data
Endurance racing generates huge amounts of information, from driver changes and race positions to timing gaps and championship standings. We reimagined how this data was presented on screen, creating graphic systems that prioritised clarity, hierarchy, and storytelling without distracting from the action on track.
Motion With Purpose
Every graphic was designed as part of a connected system. Working across race lists, lower thirds, timing panels, and information graphics, we developed a cohesive motion language that brought the championship's new identity to life across broadcast and digital platforms.
Built for Broadcast
Close collaboration between our creative, technical, operational, and production teams ensured that every element was not only visually striking but also practical for live transmission. The result was a scalable graphics package capable of supporting race weekends across the world while maintaining consistency, reliability, and performance on air
What broadcast graphics services does AE Live provide for motorsport?
AE Live designs and delivers live broadcast graphics packages for motorsport events, including timing graphics, leaderboards, lower thirds, race information panels, feature graphics, virtual elements, and data-driven storytelling tools.
Can AE Live redesign an existing broadcast graphics package?
Yes. We regularly work with rights holders, broadcasters, and sports organisations to modernise existing graphics packages, improve usability, and create stronger visual identities.
Does AE Live work with live sports data?
Yes. We specialise in integrating real-time sports data into broadcast graphics, helping audiences understand live race positions, timing information, performance metrics, and key moments as they happen.
Can AE Live create graphics for international racing championships?
Absolutely. We support global sporting events and championships, delivering scalable graphics systems capable of supporting multiple broadcasters, territories, and production workflows.
See also The WTA tennis tour
Does AE Live provide motion graphics design for live broadcasts?
Yes. Our creative teams develop fully animated and broadcast-ready motion graphics designed specifically for live television, digital streaming, stadium screens, and social media distribution.
What sports does AE Live work with besides motorsport?
AE Live supports a wide range of sports, including football, rugby, cricket, tennis, athletics, horse racing, esports, and other major international events.
What broadcast graphics services does AE Live provide for motorsport?
AE Live designs and delivers live broadcast graphics packages for motorsport events, including timing graphics, leaderboards, lower thirds, race information panels, feature graphics, virtual elements, and data-driven storytelling tools.
Can AE Live redesign an existing broadcast graphics package?
Yes. We regularly work with rights holders, broadcasters, and sports organisations to modernise existing graphics packages, improve usability, and create stronger visual identities.
Does AE Live work with live sports data?
Yes. We specialise in integrating real-time sports data into broadcast graphics, helping audiences understand live race positions, timing information, performance metrics, and key moments as they happen.
Can AE Live create graphics for international racing championships?
Absolutely. We support global sporting events and championships, delivering scalable graphics systems capable of supporting multiple broadcasters, territories, and production workflows.
See also The WTA tennis tour
Does AE Live provide motion graphics design for live broadcasts?
Yes. Our creative teams develop fully animated and broadcast-ready motion graphics designed specifically for live television, digital streaming, stadium screens, and social media distribution.
What sports does AE Live work with besides motorsport?
AE Live supports a wide range of sports, including football, rugby, cricket, tennis, athletics, horse racing, esports, and other major international events.
