FIA World Endurance Championship

We were approached by the team at World Endurance Championship to redesign their entire onscreen design package and create an entirely new visual identity for their race broadcasts and social media platforms.

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We focussed on the race graphics first, breaking down the deliverables into discrete but integrated systems – sidebar race list, lower thirds, top and right side panels – and examined and interrogated the efficacy of the current system and how we could better present the data.

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We pride ourselves on motion theory and bringing a graphic system to life, so we try and demo all key elements, we don’t just design a flat graphic, ship it to build, and run for the hills. Working closely with the build and operations team was also essential and we established a very close and productive relationship with them which continues, as we develop and improve the package for coming races.

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