Crowd Goes Wild
Sky Sport NZ
WILD ABOUT SPORT
Crowd Goes Wild is an institution in New Zealand - a multi-weeknight magazine show packed with energy, humour and cheeky topical sports commentary. Sky Sport NZ required a design package that reflected the anarchic and irreverent tone of this tentpole content, while integrating a who's who of famous sports icons.
This was a full rebrand of the show package, from title design to studio design, complete with a new responsive logo mark that transitions into an acronym shaped like a bullhorn, and a stop-motion animated sticker-book system bringing expressive talent photography to life.
This was a full rebrand of the show package, from title design to studio design, complete with a new responsive logo mark that transitions into an acronym shaped like a bullhorn, and a stop-motion animated sticker-book system bringing expressive talent photography to life.
Bolstered by a strong colourway and impactful typesetting, the look began to take shape. For the show package, AE Live's design team settled on a characterful photo-collage aesthetic to amplify the show's core strengths: show talent, wit, irreverence and a frenetic pace.
Bolstered by a strong colourway and impactful typesetting, the look began to take shape. For the show package, AE Live's design team settled on a characterful photo-collage aesthetic to amplify the show's core strengths: show talent, wit, irreverence and a frenetic pace.
The title sequence and studio design gave a fresh, topical veneer to this highly anticipated reboot, while staying true to the show's rebellious DNA. AE Live still continues to collaborate with the Crowd Goes Wild production team to ensure that the package stays fresh and on point.
The title sequence and studio design gave a fresh, topical veneer to this highly anticipated reboot, while staying true to the show's rebellious DNA. AE Live still continues to collaborate with the Crowd Goes Wild production team to ensure that the package stays fresh and on point.
