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CBS Evening News Package
CBS News
A global distributer of news, sport and entertainment content, CBS commissioned Ignite to evolve their tentpole daily evening news show. Ignite and CBS News Creative collaborated, under a tight schedule, to deliver a clean and elegant visual identity system that differentiated the package from rival and more traditional evening news presentations.
We designed a new logo that drew from William Golden’s iconic CBS logomark, it’s circular outline was to symbolize both the ‘eye’ of CBS and the evening light across America. The dot derived from the iris of the CBS logomark became a brand mnemonic and navigator, locator, cue and transitional device.
We designed a new logo that drew from William Golden’s iconic CBS logomark, it’s circular outline was to symbolize both the ‘eye’ of CBS and the evening light across America. The dot derived from the iris of the CBS logomark became a brand mnemonic and navigator, locator, cue and transitional device.
For the studio, our primary goal was to ‘bring America in’ to the studio. This theme was represented across the studio screens and set extensions with photography to represent the American States, united by a singular horizon line.
For the studio, our primary goal was to ‘bring America in’ to the studio. This theme was represented across the studio screens and set extensions with photography to represent the American States, united by a singular horizon line.
