Dan McInerney joins AE Live as Business Developement Manager in the United States
AE Live has strengthened its presence in the United States of America with the appointment of Dan McInerney as Business Development Manager, a move that reflects the company’s continued momentum and ambition across the region. Dan joins at an exciting time for the business, bringing both enthusiasm and a deep appreciation for the creative and technical standards that have defined AE Live’s work globally.
“I’m extremely excited, I have admired AE Live’s work for years, and the quick expansion they’ve achieved in the U.S. market has been remarkable. I’ve been gifted with the opportunity to continue that growth, and the stellar reputation of AE Live has us set up for success.”
Dan’s admiration for the company has been shaped by a number of standout projects that have captured industry attention. From innovative broadcasts like the SpongeBob Super Bowl and the Toy Story NFL game to AE Live’s work across Major League Soccer, he has long been drawn to the company’s ability to blend creativity and technology. “I can’t believe I get to work with the same creative geniuses that pulled those projects off and now that I’ve seen the full scope of the workflow, it’s even more impressive than I realised.”
Looking ahead, Dan is particularly focused on the evolving nature of sports broadcasting and the opportunities it presents. With major industry conversations set to take place at upcoming SVG Summits, he is eager to engage with the shift towards more streamlined and flexible production models. He highlights the growing importance of simplifying and centralising workflows to reduce costs, enabling both emerging and established sports properties to do more with their productions. Advances in technology is also making it easier than ever to experiment, from data visualisation and alternate broadcasts to interactive viewer experiences, all of which can now be integrated seamlessly into core workflows rather than treated as one-off additions.
For Dan, AE Live’s strength lies in its adaptability and collaborative approach. Rather than applying a one-size-fits-all solution, the company takes the time to understand each client’s objectives, whether working with global organisations or supporting smaller entities with big ambitions. “We work to fully understand their goals before determining what technology and creative to use to achieve them,” he explains. “Sometimes that means coming up with something entirely new.”
Looking ahead, Dan is focused on helping to drive the next phase of AE Live’s growth in the United States, working closely with clients and partners to unlock new opportunities across the market. With a strong pipeline of innovative projects already underway, he is excited to play a role in shaping how broadcasters and rights holders embrace new technologies and creative approaches to production, further strengthening AE Live’s position as a trusted partner in live sports.
